Clinova

11

Project Title

Our Trading helps clients run and transform their front, middle and back-office trading operations. We provide buy-side, sell-side and market infrastructure firms with a full-service offering, including systems integration and technology consulting services, to assist in delivering high. Our Trading helps clients run and transform their front, middle and back-office trading operations. We provide buy-side, sell.

Noa's StrategyDirect investment – Middle East Chapter
SectorFintech - Consumer Finance
CountryUnited Arab Emirates
Investment StagePre-Series A
Founded2006

Investment Rationale

Point of Sale Financing is one of the fastest growing sectors in MENA, with Fintech
generating increased attention and regional government support.

Cashew developed a proprietary platform and proof of concept was tested in the UAE with a
leading Finance House and e-commerce platform.

Cashew integrated all regulation frameworks in Saudi Arabia to meet compliance, becoming
the first “shop now, pay later” provider in the region.

The startup is led by a 20+ year VC veteran with experience in growing and exiting
technology companies in the US across Saas and fintech.

THE NOA IMPACT – INVESTMENT/SCALING/RAISING

Noa Capital Partner is a shareholder in Cashew

Built the Saudi Arabia strategy to help activate product launch.

Made an introduction to the largest retailer in Saudi Arabia, with full deployment across
retail and e-commerce in Q1 2020.

Helped secure a leading bank to act as the balance sheet provider, with a number of other
banks and merchants in the pipeline.