Company Overview

Cashew is a Dubai based emerging markets FinTech company specialized in instant consumer finance. The start-up works alongside financial institutions, providing modern digital solutions to empower consumers through seamless access to Credit.

Noa's StrategyDirect investment – Middle East Chapter
SectorFinTech - Consumer Finance
CountryUnited Arab Emirates
Investment StagePre-Series A


Point of Sale Financing is one of the fastest growing sectors in MENA, with Fintech generating increased attention and regional government support. Cashew developed a proprietary platform and proof of concept was tested in the UAE with a leading Finance House and e-commerce platform. Cashew integrated all regulation frameworks in Saudi Arabia to meet compliance, becoming the first “shop now, pay later” provider in the region. The startup is led by a 20+ year VC veteran with experience in growing and exiting technology companies in the US across Saas and fintech.


  • Noa Capital Partner is a shareholder in Cashew
  • Built the Saudi Arabia strategy to help activate product launch.

  • Made an introduction to the largest retailer in Saudi Arabia, with full deployment across retail and e-commerce in Q1 2020.

  • Helped secure a leading bank to act as the balance sheet provider, with a number of other banks and merchants in the pipeline.